Aphorism #30
There’s a big difference between grabbing attention and rewarding attention.
The art business is fiercely competitive. This leads to desperate attempts to get attention. Sometimes these are successful in the marketplace.
But the test is whether you want to look at a work of art again and again, whether it stays fresh and alive. If you don’t get a charge every time you see it there is not much point seeing it in the first place.
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